Digital Marketing

All marketing initiatives that use electronic devices or the internet to advertise goods or services are included in the category of digital marketing. To communicate with both present and potential clients, businesses employ a variety of digital platforms, including websites, social media, email, and search engines. A detailed examination of its elements and benefits is provided below.
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🔑 Key Components of Digital Marketing

  1. Optimisation of Search Engines (SEO)

    • Boost your website’s organic rating on Google and other search engines.

  2. Marketing using Search Engines (SEM)

    • Google Ads and other paid advertising might show up in search results right away.

  3. Marketing on Social Media (SMM)

    • Advertise on social media sites like YouTube, Facebook, Instagram, LinkedIn, and Twitter.

  4. Marketing Content

    • To draw in and keep viewers interested, produce and share informative material (blogs, videos, infographics).

  5. Email Promotion

    • Through email campaigns, leads and customers can receive personalised communications.

  6. Affiliate Promotion

    • Work together with partners to market goods and get commissions.

  7. Marketing with Influencers

    • Collaborate with influencers on social media to market a brand.

  8. Mobile Promotion

    • Use in-app ads, mobile apps, and SMS to connect with users.

  9. Analytics and Monitoring of Data

    • Decision-making is aided by tools such as Google Analytics, which monitor performance.

🎯 Benefits of Digital Marketing

  • economical in contrast to conventional marketing

  • Results that can be measured using real-time analytics

  • Reach worldwide with accurate targeting

  • Increased brand loyalty and consumer engagement

  • High return on investment via optimisation and automation

Conclusion

In the current corporate environment, digital marketing is crucial. It gives brands the ability to engage with their audience, establish credibility, and spur growth in a quantifiable and economical manner. Digital marketing is essential to remaining competitive and relevant in the digital age, regardless of the size of your company.

⏱️ Course Duration & Mode

  • 📘 Duration: 45 days / 6 weeks

  • 👨‍🏫 Mode: Online Live Classes / Recorded Video Lessons

  • 🕘 Session Times: 1 hour each day, Monday through Friday

  • 💼 Project Work:  Hands-on Real-World Applications

  • 🏅 Certificate: Upon Completion + Interview Preparation Support

  • 🎯 Career Support: Resume Help + Practice Interviews + Job Placement Help

🧑‍💻 Career Opportunities

You can work in roles like:

  • Digital Marketing Executive or Manager
  • SEO Specialist or Manager
  • Social Media Manager
  • Content Marketing Specialist
  • PPC or Google Ads Specialist
  • Email Marketing Expert
  • Web Analytics Specialist
  • Affiliate Marketing Manager
  • E-commerce Marketing Specialist
  • Marketing Automation Specialist

📚 Who is eligible to enrol?

  • 🧑‍🎓 Newly graduated students (B.Tech, B.Sc., MCA, BCA, or diploma): Launch your career with employable skills

  • Professionals in the workforce seeking to improve their skills

  • Career changers into tech or web development positions

  • Freelancers seeking to develop whole applications for customers